E Lucia (Malinowski-Wright) Berrick, our Founder, was born into Entrepreneurial roots. Her great-grandparents had retail stores in Hells Kitchen and Harrison NJ after coming over from Poland. This spirit was handed down through generations, and though her father established an advertising specialties business, the concepts of hard work, customer satisfaction and perseverance remain. Being an entrepreneur is hard. It is not just taught, it is a seed that takes root in your soul. It is fertilized; when it sees a need or necessity in the marketplace; from there it takes root and grows.
EL Malinowski Consulting was founded out of a necessity by graduate students seeking the "secret sauce" for start-up prize money. Babson College offered seed money to students through a Business Plan competition. Most students, however, were failing to meet the marketing plan requirement because they did not excel in the skills necessary to develop these marketing plans. Lucia saw the need and planted her "seed'".
Lucia Malinowski-Wright, through her participation with several winning teams participating in this Babson Entrepreneurial incubation competition established her niche for developing winning marketing plans, a secret "ingredient" in business models.
Ms. Malinowski's work on the Blank Entrepreneurial Prize led to her development of analyses for marketing, accounting and operations, which had often gone unnoticed or underdeveloped. When these plans were integrated into the overall business plan, the 'Babo Pods' were able to win 'prizes' of venture capital funding and often named "likely viable operations".
It was while developing these presentation decks to venture capitalists and angel financiers, Malinowski hatched her own winning organization. And thus, after graduating from Babson College with an MBA in Entrepreneurship, Accounting and Marketing, EL Malinowski Consulting was born.
EL Malinowski Consulting brought several products to national retail markets, giving the firm great pride in seeing entrepreneurial efforts expand through grit, strategy and hard work. From dog treats, to toothbrush heads, to lithium battery testing equipment, we have put products on national retail shelves or incorporated them in corporate safety procedures, creating a more versatile product stream, even in our changing environment.
Today, EL Malinowski Consulting has continued to grow, develop, and champion start-ups and small businesses into thriving entities which drive local economies throughout the United States.
Ms. Malinowski is now Mrs. Berrick, and EL Malinowski Consulting is now celebrating its 40th year! Changes over these four decades have shifted the core business model to concentrate in tax preparation and remediation and brought the business to headquarter in sunny Florida.
The roots remain the same - Core Values -
~ understand the need of the public we serve;
~ provide sound, valuable knowledge to the small business owner
~ assist the business owner to better navigate the industry they wish to thrive in
~ develop a winning plan so they can become the BEST company they wish to be
Success is what you dream it to be. EL Malinowski Consulting has been the teammate adjusting the sails so that your company will get across the finish line the fastest.
EL Malinowski Consulting setting your sails for success
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